Why Repurpose Old Content?

In the fast-paced world of digital marketing, content is king. However, after the initial buzz of a new blog post or article fades, it can be easy to forget about it. Repurposing old content is an effective strategy that can breathe new life into your marketing efforts. Here’s how NoLagg can assist you in leveraging your existing content for new opportunities.

Assess Your Existing Content

The first step towards repurposing old content is to evaluate what you already have. Our experts at NoLagg can help you audit your existing content to identify which pieces performed well and have the potential to attract more traffic. Look for:

• High-performing blog posts
• Engaging infographics
• Popular videos or webinars

Identify Repurposing Opportunities

Once you’ve assessed your content, it’s time to explore how best to repurpose it. Here are some strategies we use at NoLagg:

• Turn Blog Posts into Infographics: Visual contents like infographics can attract more viewers and are highly shareable.
• Create Videos from Written Content: Videos are more engaging and can reach wider audiences across platforms like YouTube and social media.
• Develop a Podcast Series: Convert your written content into audio format, catering to the growing audience of podcast listeners.
• Update and Refresh Old Articles: Revise old articles with new data and insights to make them relevant again.

Optimize for SEO

At NoLagg, we understand the importance of SEO in content marketing. When repurposing your old content, it’s essential to:

1. Use relevant keywords that align with current search trends.
2. Optimize titles and meta descriptions to increase click-through rates.
3. Incorporate internal and external links to improve SEO and provide added value.

Promote Your Repurposed Content

Once you have repurposed your content, effective promotion is key. NoLagg can assist you in:

• Creating a strategic social media marketing plan that promotes your newly repurposed content across platforms.
• Using email marketing campaigns to inform your audience about your refreshed content.
• Networking and outreach to increase the chances of backlinks and shares.

Track Performance and Iterate

Finally, to ensure your repurposed content is successful, you need to track its performance. NoLagg can help you set up analytics to measure:

• Traffic sources
• User engagement metrics
• On-page SEO performance

With this data, you can iterate on your strategy for even better results in the future.