Pepsi has a long history at the VMAs, including in 2021 when it premiered the Pepsi-Cola Soda Shop music video starring Doja Cat, inspired by the film “Grease.”
“Over the years, Pepsi has clearly established itself as an innovative brand with a deep heritage of ‘firsts’ in music—from inventing the first-ever marketing jingle, to being the first brand to turn commercials into music videos,” Todd Kaplan, chief marketing officer of Pepsi, said in a press release. “So, as we celebrate Pepsi’s 125th birthday, it is only fitting that we partner with the MTV Video Music Awards to celebrate some of the most iconic Pepsi music videos from our past.”
