Top 10 Most Important Advisor Questions: Messaging and Branding

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Top 10 Most Important Advisor Questions: Messaging and Branding

As part of our top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board touchpoints, here’s another one to keep in mind:

3. Messaging and Branding
How are your value proposition, differentiation, messaging, and branding affecting your brand’s growth? What are you doing right and what should you do differently?

Learn the other questions by reading our blog:
https://www.impetusdigital.com/2020/02/03/top-10-most-important-advisor-questions/

For more information on how we can help you engage your advisors, HCPs, patients, and stakeholders, visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/

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https://impetusdigital.com/podcast/



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Top 10 Most Important Advisor Questions: Key Brand Attributes

As part of our top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board touchpoints, here’s the first one to keep in mind:

2. Key Attributes of Your Brand
What attributes of your product or brand are the most concerning to HCPs, payers, and patients? How can you mitigate those concerns? Which attributes do HCPs, payers, and patients appreciate the most? How can you leverage these key attributes?

Learn the other questions by reading our blog:
https://www.impetusdigital.com/2020/02/03/top-10-most-important-advisor-questions/

For more information on how we can help you engage your advisors, HCPs, patients, and stakeholders, visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/

Follow us on social media
https://linkedin.com/company/impetus-digital
https://twitter.com/impetus_digital
https://facebook.com/ImpetusDigital.fb
https://impetusdigital.com/podcast/


Impetus Digital

Top 10 Most Important Advisor Questions: Unmet Needs

As part of our top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board touchpoints, here’s the first one to keep in mind:1. Advisor Questions on Unmet NeedsFor example – what are the most important unmet needs of your advisors or their patients? What innovative resources, tools, or data would help to overcome these? What role, if any, can your company play in helping your advisors?Learn the other questions by reading our blog:https://www.impetusdigital.com/2020/02/03/top-10-most-important-advisor-questions/For more information on how we can help you engage your advisors, HCPs, patients, and stakeholders, visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/



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Amplifying Opinions of Patients & Caregivers for Higher Quality of Care

Pam Cusick, Senior Vice President of Rare Patient Voice, dives into diversity, equity, and inclusion in Pharma and clinical trials; ways to enhance the patient’s voice in their treatment journey and health decisions; the major barriers to patient-centricity in clinical trials, and much more. For more details, visit https://www.impetusdigital.com/2022/06/17/amplifying-opinions-of-patients-caregivers-for-higher-quality-of-care/ 

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Expanding Opportunities for Healthcare with “Digital Twins”

Brad Womble, Senior Director of Strategy, Marketing and Mergers & Acquisitions, at Jabil Healthcare dives into several thought-provoking topics, including how insights from “digital twins” can be used to improve #patient outcomes, clinical trials, drug formulations, and medical device design.To find out more about Impetus: www.impetusdigital.com



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Top 10 Benefits of Virtual Advisory Boards

As the world is slowly starting to open up again, it can be tempting to rush back to the pre-pandemic days of in-person advisory boards. However, it would be foolish to ignore the many pain points associated with traditional key opinion leader (KOL) engagement. In-person advisory boards require finding a time and place that will work with all advisors’ busy schedules. They also force both Pharma representatives and advisors to travel and take time away from their families and/or work. Not to mention the high cost and environmental impact associated with renting a venue, organizing transportation, food, etc. One can also debate just how effective these “one-off” type meetings really are in terms of gathering insights and fostering authentic relationships. How can you create ongoing engagement with someone you only see once a year?A silver lining of the COVID-19 pandemic is the digital transformation of Pharma. Organizations are finally starting to realize that there is another, better way to conduct their meetings and programs. In this article, based on a 2019 Impetus Digital white paper, I share the top 10 benefits (+ a bonus) of virtual advisory boards and why they should be part of every brand’s toolbox in the post-COVID new normal. Read the full blog article here: www.impetusdigital.com/2021/09/17/top-10-benefits-of-virtual-advisory-boards/To learn more, visit us at http://impetusdigital.com/Book a demo today http://www.meetwithimpetus.com/



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